Swallow Earns Two Top Communications Awards

Swallow Earns Two Top Communications Awards
Posted on 04/15/2021
This is the image for the news article titled Swallow Earns Two Top Communications AwardsThe Swallow School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with two Spectrum Awards of Excellence for its work in school communications in the Social Media Campaign and Website categories. A submission on behalf of the District by CG Schmidt for the Virtual Grand Opening also won in the Special Purpose/Publication category.

WSPRA presented the Spectrum Awards at its recent annual conference virtually this year, April 7 & 8. The District’s winning social media campaign was during the COVID-19 shut down of schools last Spring for the Harvey’s Family Hang Out series coupled with the daily learning and A-Z countdown along with the District’s Construction Projects website featuring weekly construction newsletters, an array of student-led video updates, as well as project bidding and budget updates.  

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 52 school districts with awards.  Links to all award categories and winners are available HERE.

“The work submitted by the Spectrum Award winners is a testament to the importance of school communications and community engagement,” said WSPRA President Tracy Habisch-Ahlin. “This year of COVID has highlighted the critical role communication professionals play in education. The award winners demonstrate how schools and communities serve the needs of our children best when they work together to understand educational priorities and needs.”

WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, Texas, Alabama, Arizona, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. The theme for the 2021 conference was “From CRISIS to CALM - How to Hit the Reset Button After the Pandemic.”

WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.
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